Transformational Learning Experiences & Information ProductsScale Your Impact & Your Income
Learn to teach better, not just sell more courses.
You’ve probably had a teacher or professor who was a subject matter expert but just…not that great of a teacher. Maybe they moved too quickly through the material, or just didn’t seem to care whether you learned or not.
That’s not who you want to be. You care about your students and want them to get the transformative results they signed up (and paid) for. Your course isn’t just a money tree to you. It’s a way to make a bigger impact than 1:1 services or coaching alone can provide.
It’s one thing to know a lot about your topic, but it’s another to teach those skills to someone else.
How do you know what content to include?
How will you know when students “get it”? (And when they don’t?)
How will you support learners who are struggling, especially if you’re not there in the (virtual) room with them?
When will you find time to figure all of that out?
Don’t worry about it.
You bring your tried and true processes and results. I’ll bring the classroom-tested teaching techniques.
If you just need to brainstorm or problem-solve, book a 1-hour study hall session with me to:
- narrow down a topic for your course
- go over the pros and cons of different formats or platforms
- answer any other questions you have about creating an information product
Includes recording and transcript delivered within 7 business days of meeting.
We go over your goals and available resources for creating your information product. I’ll write up a high-level overview that includes:
- Specific learning objectives for your information product
- Suggested format, platform (if applicable), and spot in your offer ecosystem
- Functional, emotional, and transformational benefits to the end user
- Suggested production plan
Investment starts at $2,500
I’ll review your existing course materials and student feedback, and conduct additional research as needed to produce a syllabus for your information product that includes:
- Storyboard or outline that leads the learner to achieve the overall learning objective and forms the framework for the final lesson format (video, audio workbook, etc.)
- Comprehension questions* (Who/What/When/Where) that help learners self-check their understanding before moving on to application
- Application* (How/Why) questions that help learners achieve the results they’re looking for
- Self-evaluation tool that shows what successful implementation looks like
If you need help creating the actual course or workbook, I can write content for you, set up your course platform if applicable, and manage a team to produce video, interactive PDFs, or audio as needed.
Investment starts at $5,000.
All production projects start with an orientation.
Study Hall Session
I LOVE the Course Catalyst. That’s exactly how it felt after my session with you: it was the activation I needed. I got the clarity and certainty and direction to put together my program in a way that will get my students results, and that hour with you saved me hours/weeks/months of figuring it out on my own.
I was at my wit’s end – I had a program I desperately wanted to create, but I’m not a teacher and had no idea how to distill decades of knowledge into a format that would be meaningful, useful and digestible by my audience. I’d tried with two other pros to get this done. Not until I met Jenn, did it come together.
She sorted through my mess of content, picked out what was relevant and then formatted it into a kickass structure. With her careful stewardship we moved systematically and quickly through the content and I’ve got my first course ready to launch.
Hiring Jenn to create the next 5 was a no-brainer for me. I’m convinced her extreme talent is going to make my business thrive and my plans a reality.
Frequently Asked Questions
How long does a project take?
Orientation sessions are complete within 2 weeks. Syllabi are usually done within 3-4 weeks, while full production projects generally take at least two months, depending on scope and team availability.
When can we get started?
I’m a parent and partner first, so I limit my work time to fit the needs of my family. I take a maximum of two orientations and three study halls per month. I typically only have one project in full production at a time to ensure that each client gets my full attention. The quickest way to get on my calendar is to register for an orientation.
Do I own the course or workbook you create for me?
Yes! Here are the terms for that:
Upon receipt of payment in full, Jennifer Duann Fultz will irrevocably assign to the Client all right, title, and interest worldwide in and to the Work Product and all applicable intellectual property rights related to the Work Product, including, without limitation, copyrights, trademarks, trade secrets, and licensing rights (the “Proprietary Rights”).
A byline or acknowledgement of some sort (co-author, editor, etc.) is greatly appreciated but not required. (I like referrals even better!)
Do I owe you royalties from information product sales?
Nope! The product is yours to do with as you wish, but I am not responsible for marketing the product or the results of any changes you make to the content after our engagement is complete.
Can you help me with my sales funnel for a course or workbook?
I understand the architecture and tools behind marketing funnels but am not nearly as jazzed about selling as I am about teaching. I’m happy to refer you to experienced marketing experts with enthusiasm for creating information product marketing funnels.
The teacher is in!
Study Hall Session
Got a sticky question that you’d like solved fast?
Book a Study Hall Session and get my eyes on your course as soon as possible.
Need help developing your group program or turning a live training into an evergreen product?
Apply for an orientation to get a content syllabus and production plan laid out for you.